Race Suppliers Invited To 2020 Middle East Business Development Trip | Performance Racing Industry
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Race Suppliers Invited To 2020 Middle East Business Development Trip
August 19, 2019
Racing and performance parts suppliers looking to grow their customer base are invited to attend a premier business development program in the Middle East sponsored by the Specialty Equipment Market Association (SEMA).
Race Suppliers Invited To 2020 Middle East Business Development Trip

Racing and performance parts suppliers looking to grow their customer base are invited to attend a premier business development program in the Middle East sponsored by the Specialty Equipment Market Association (SEMA).
 
Attendees of the 2020 SEMA Middle East Trip to the United Arab Emirates (UAE) and Saudi Arabia, set for March 31–April 7, 2020, will gain first-hand knowledge of overseas trading and exhibit at the largest trade show in the region, among other benefits.
 
Manufacturers will attend briefings with US government representatives and top trade buyers, tour specialty equipment shops, and exhibit at the Custom Show Emirates in the UAE. The program is open to all companies (SEMA membership is not required) and is co-sponsored by the US government.
 
The Middle Eastern market has an impressive concentration of top-notch racing facilities, including the home of the F1 Grand Prix at the Yas Marina Circuit and the Dubai Autodrome. Saudi Arabia was also recently named as the new venue for the Dakar Rally.   
 
The region is also well-known for its grassroots racing and features a number of karting, drag racing and sand-based performance events.
 
UAE and Saudi Arabian enthusiasts possess considerable disposable income and a passion for motorsports, making it a top market for US suppliers. Those just interested in attending the UAE portion can do so March 31-April 5, with the optional trip to Riyadh, Saudi Arabia set for April 5-7. 
 
Grants of $1250 are available to defray the cost of participating for qualified companies. Register today at 2020 SEMA Middle East Exhibitor Registration or contact Linda Spencer at lindas@sema.org for more information.