PRI Announces New Industry Sales Director, Additional Personnel Moves | Performance Racing Industry
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PRI Announces New Industry Sales Director, Additional Personnel Moves
February 4, 2020
Jeff Dahlin has joined PRI as an Industry Sales Director, where he will oversee a portfolio of client accounts and drive revenue for the motorsports industry’s leading Trade Show, as well as its accompanying monthly publication and media channels.
PRI Announces New Industry Sales Director, Additional Personnel Moves

Jeff Dahlin has joined Performance Racing Industry (PRI) as an Industry Sales Director, where he will oversee a portfolio of client accounts and drive revenue for the motorsports industry’s leading Trade Show, held annually in Indianapolis, Indiana, as well as its accompanying monthly publication and media channels.

Dahlin brings with him 20 years of automotive sales, marketing, and executive-level publishing experience. Notably, he spent 16 years at Source Interlink and the MotorTrend Group, where he rose through the ranks at several publications as a Director, Group Publisher, and eventually to the position of General Manager of the HOT ROD Network.

During that time, Dahlin didn’t just hone his sales skills—he also ran several departments and oversaw a staff of 40 employees across more than a dozen established automotive media brands. Most recently, Dahlin served as Chief Marketing Officer for Bullet Proof Diesel.  

In addition to an impressive track record that includes being named one of SEMA’s Top 35 under 35 in 2007, Dahlin is a passionate automotive enthusiast who spends time working on classic and muscle car projects while getting in as much off-roading as possible.

“I jumped at the opportunity to work for PRI and SEMA, as I’ve worked with so many of the employees in the past and have always respected the passion and assistance provided to our automotive industry,” said Dahlin, who will be based out of PRI’s Aliso Viejo, California, offices. “To be able to contribute to an organization that does so much great work is an honor for me, and I’m thrilled to have the opportunity to do so.”

Dahlin received his B.S. in Communication and Media Studies from Northern Arizona University, and an M.A. in Communication and Media Studies from California State University, Long Beach.

In related news, PRI has announced that company veteran Reham Gharib will take on the new position of Sales Operations Project Manager. In this role, Gharib will manage the records of all PRI and SEMA sponsorship contracts, help ensure deliverables are accounted for, and communicate with all appropriate stakeholders.

She also will be the key stakeholder and project manager for the PRI Show’s Featured Product Showcase and SEMA Show’s New Products Showcase. Gharib has been with PRI since 2014.

In addition, PRI Industry Sales Manager Brendan Gillespie, who previously served in a sales/operations hybrid role, will now focus strictly on sales opportunities—specifically exhibit space and sponsorship sales for both the PRI and SEMA Shows, as well as advertising sales for both PRI Magazine and SEMA News. Gillespie, a six-year veteran of the company, will concentrate on the Racing and Performance market.

For more information, visit performanceracing.com.