NBC To Broadcast W Series Across US | Performance Racing Industry
NBC To Broadcast W Series Across US
May 22, 2019
The new partnership inked with NBC Sports will broadcast the entirety of the all-women series’ inaugural season in all 50 states, providing over 80 million households with HD access to the W Series. The 2019 season opened in Germany early May and ends in England in August.
NBC To Broadcast W Series Across US

W Series announced a new partnership with NBC Sports to broadcast the entirety of the series’ inaugural season in all 50 states.

The new deal includes six, one-hour encore presentations of W Series races, broadcast in HD by NBC Sports. This partnership will provide over 80 million US households access to W Series racing in its first season.

“We are making history each time our W Series drivers—20 of the world’s fastest female drivers—line up on the grid,” W Series CEO Catherine Bond Muir said.

“So, it’s important we make this incredible show available to as many fans as possible from all around the world, and we are delighted to add NBC Universal to our growing portfolio of leading broadcast partners for this important global market.”

“NBC Sports is excited to announce this new partnership with the W Series for its inaugural season,” said Michael Perman, VP, Programming, NBC Sports. “We are thrilled to have the opportunity to add more women’s sports and racing to our portfolio, and continue to give our consumers new and exciting content to enjoy.”

Last month, UK broadcaster, Channel 4, announced plans to screen all six W Series races live and in HD on their free-to-air terrestrial channel. The season started at Hockenheim, Germany, on May 4 and finishes at Brands Hatch Circuit in West Kingsdown, England, on August 11, 2019.

For more information, visit wseries.com.

Photo courtesy of W Series