LFR & Troyer Race Cars Merging Operations | Performance Racing Industry
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LFR & Troyer Race Cars Merging Operations
May 23, 2019
Long-time modified powerhouses LFR and Troyer Race Cars have announced the intent to combine forces and merge. Troyer Manufacturing would focus on manufacturing, while Troyer Dirt would focus on the distribution of race cars for dirt customers.
LFR & Troyer Race Cars Merging Operations

Long-time modified powerhouses LFR and Troyer Race Cars have announced the intent to combine forces and merge.

The plan is for a new company to be formed, Troyer Manufacturing, which would focus solely on manufacturing.

Another new company—Troyer Dirt—would focus on the manufacturing and distribution of race cars for the dirt racing customer base. LFR and Troyer will continue their respective brands and combine forces to offer the best in manufacturing and distribution.

“It’s no secret that I have been trying to do something of this magnitude for quite some time now,” said Rob Fuller, owner of LFR. “The timing seemed right, so Billy (Colton, owner of Troyer Race Cars) and I came together and discussed options and put a killer package together.”

“The move is necessary in today’s market to be successful in all aspects of the sport,” continued Fuller. “We will continue to service both LFR and Troyer dealers with a predetermined dealer structure. Myself and the LFR staff will provide at-track support for all Modified customers.”

LFR will distribute both LFR and Troyer products out of a new 7,000-square-foot facility in West Boylston, Massachusetts, equipped to provide engineering and set-up support for modified race teams. LFR will continue the distribution of the Troyer product line through much of the current well-established Troyer Dealer network.

“I believe that both the Troyer and LFR customers will benefit in this merger in several ways, between the tech support that will be available to them along with better inventory along with other product availability it seems like a definite win-win,” Troyer owner Bill Colton said.

For more information, visit lfrchassis.com or troyerracecars.com.