IMS Museum To Open 'Granatelli: Larger Than Life' On August 1 | Performance Racing Industry
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IMS Museum To Open 'Granatelli: Larger Than Life' On August 1
July 8, 2020
The special exhibit will chronicle the life and legacy of Andy Granatelli, the marketing wizard who turned STP Oil Treatment into a household name.
IMS Museum To Open 'Granatelli: Larger Than Life' On August 1

The Indianapolis Motor Speedway (IMS) Museum has announced a new exhibit dedicated to one of the most colorful and influential personalities in racing history: Andy Granatelli. The special exhibit is set to open on August 1.

“Granatelli: Larger Than Life presented by O’Donovan & McCardel Wealth Management of Raymond James” will chronicle the life and legacy of Granatelli, the marketing wizard who turned STP Oil Treatment into a household name.

Through much of the 1960s and ‘70s, Granatelli used the Indianapolis 500 to increase the popularity of STP by displaying the logo prominently on everything from team uniforms to billboards, and by handing out free STP decals by the thousands.

After years of near-victories, Granatelli finally achieved victory at the “500” in 1969 with driver Mario Andretti, and Granatelli created one of the race’s most endearing moments by planting a massive kiss on Andretti’s cheek in Victory Circle.

“Granatelli: Larger Than Life presented by O’Donovan & McCardel Wealth Management of Raymond James” will occupy the IMS Museum’s North Hall and Gallery through June 20, 2021. It will accompany the museum’s popular exhibit, “From the Vault presented by Bank of America,” which has been extended through March 21, 2021.

For more information, visit IndyRacingMuseum.org.