Featured Products Showcase Provides Unbeatable Exposure For 2019 PRI Trade Show Exhibitors | Performance Racing Industry
News
Featured Products Showcase Provides Unbeatable Exposure For 2019 PRI Trade Show Exhibitors
July 9, 2019
The third annual Featured Products Showcase will be housed in a new location and offer unmatched opportunities for Show exhibitors’ product and brand awareness.
Featured Products Showcase Provides Unbeatable Exposure For 2019 PRI Trade Show Exhibitors

Due to the overwhelmingly positive response since its introduction, the Performance Racing Industry Trade Show’s Featured Products Showcase will return for a third year in 2019, providing exhibitors with unmatched opportunities to boost their products and brand awareness before, during and after the world’s premier event for motorsports professionals.

Exhibitors that sign up now at prishow.com/featuredproducts will secure their spot in the Featured Products Showcase’s new location inside the Lucas Oil Stadium (LOS) Exhibit Hall, a high-traffic area that will increase connectivity with buyers during the Three Biggest Business Days in Racing, which take place December 12-14 at the Indiana Convention Center and LOS in Indianapolis.

“The return on investment afforded by the Featured Products Showcase has made the program a can’t-miss for exhibitors who want to increase their exposure with buyers and media at the PRI Show,” said PRI Trade Show Director Karin Davidson. “Because of its popularity, the Showcase has expanded into the new Lucas Oil Stadium Exhibit Halls, which are connected to the Indiana Convention Center and easily accessible from the parking lot.”

Participation in the Featured Products Showcase provides exhibitors with product promotion on PRI’s social networks, promotional carpet signage at the exhibitor’s booth, signage with product description at the Showcase, professional photography of the entered products on-site for future use by the exhibitor, and exposure in PRI’s online exhibitor search feature and in the exhibitor's floor plan listing.

New for this year, each product’s location within the Featured Products Showcase will be highlighted in an interactive map on My Show Planner, an online feature that is part of the interactive floor plan and used by attendees and media to map out the PRI Show exhibitors that are specific to their business or audience.

“Because of its size, actually seeing everything at the PRI Show can be challenging, especially for media members who work the Show alone. So, since its inception a few years ago the Featured Products Showcase has been a must-visit area for me,” said Diesel Power Editor-in-Chief KJ Jones. “The Featured Products Showcase is a huge benefit to manufacturers, buyers and media attending the show. I look forward to checking it out every year because it gives visitors a better opportunity to see the products up-close and obtain detailed information about them.”

As part of the Showcase experience, PRI officials will once again host international media from key regions of the world to participate in the Global Media Awards program. Participating journalists will select 10 Featured Products Showcase products that are likely to be well-received in their home country. The winning exhibitors are then invited to attend a special reception in the Indiana Convention Center to receive their award and meet the international journalists. Last year, 70 Global Media Awards were presented for 53 different Showcase products.

“The Featured Products Showcase is a must for exhibitors who want to substantially increase their brand and product exposure at the PRI Show,” added Davidson. “This can be further enhanced by taking advantage of all the promotional opportunities available.”

Among the available upgrade options are a product placement with a description in the Featured Products Showcase Preview section of the November 2019 issue of Performance Racing Industry Magazine, which also serves as the official Show Guide. Photos of products will be included if participants supply images by September 9. Additionally, featured products will be included in the post-Show coverage within PRI Magazine’s February 2020 issue.

To learn more about the Featured Products Showcase, or to submit products, log on to prishow.com/featuredproducts.

For more information or to register for the 2019 PRI Trade Show, visit prishow.com.