Andersen Promotions Appoints New Series Development Director | Performance Racing Industry
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Andersen Promotions Appoints New Series Development Director
September 6, 2018
Jonny Baker's primary focus will be as a liaison with current teams and drivers, to assist in development of the Mazda Road to Indy in the recruitment of prospective drivers and teams, and as an advisor to Andersen.
Andersen Promotions Appoints New Series Development Director

Jonny Baker is joining Andersen Promotions in a newly created position as Series Development Director for all three levels of the Mazda Road to Indy Presented by Cooper Tires ladder system.

Baker will step into his new post immediately, following the conclusion of this past weekend’s Indy Lights Presented by Cooper Tires, Pro Mazda Championship Presented by Cooper Tires and Cooper Tires USF2000 Championship Powered by Mazda season finales at Portland International Raceway.

Baker’s role will be multifaceted, but his primary focus will be as a liaison with current teams and drivers to understand their challenges, assist in development of the Mazda Road to Indy in the recruitment of prospective drivers and teams, and as an advisor to Andersen Promotions on key areas for continued growth. Baker will be visiting racing events around the world in his new series development role, and will be providing feedback to ensure that the three ladder series remain competitive on a global basis compared to other motorsports platforms on offer.

Co-founder alongside Anders Krohn of the highly successful CoForce consulting, marketing and digital agency in 2011, Baker most recently served as General Manager for Team Pelfrey’s USF2000 and Pro Mazda programs since 2014, overseeing multiple race and championship wins. In addition to his former role as Director of Driver Development at Andersen Racing, he was also Track Manager at Andersen RacePark for five years, from start-up to successful development of the corporate and competition karting facility in Palmetto, Florida. Baker holds a Business Administration Degree from the University of the West of England.

Baker’s racing experience includes British Formula Ford, USF2000, and Pro Mazda from 2005 to 2008.

For more information, visit indylights.com.