AAM Group Names New Marketing Coordinator | Performance Racing Industry
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AAM Group Names New Marketing Coordinator
August 29, 2019
The new hire will play a key role in managing AAM’s upcoming Social Power and ReadyPosts services, which will give installers access to ready-to-publish social media content for popular platforms like Facebook and Instagram.
AAM Group Names New Marketing Coordinator

The AAM Group has announced the hiring of Abby Hathorn as its new marketing coordinator, a position that will allow AAM to produce more video and empower its installers to better engage their own social media marketing.

Hathorn will play a key role in managing AAM’s upcoming Social Power and ReadyPosts services, which will give installers access to ready-to-publish social media content for popular platforms like Facebook and Instagram.

Most recently serving as a social media influencer specialist with Crown Laboratories, Hathorn brings a wealth of experience to her new responsibilities at AAM. In addition to starting a fashion blog at age 16 and writing about music for local magazines and newspapers, Hathorn served as a news intern for WCYB News Channel 5 in Bristol, Tennessee, and an on-air radio news reporter and anchor for the Bristol Broadcasting Company.

“I am overjoyed to join the AAM team and the automotive industry,” Hathorn said. “Though I have worked with AAM over the past few years on their various CAN video projects, I feel fortunate to be joining them on a full-time basis in an expanded capacity. Social media is something our members and installers are increasingly using to market their products and services, so I am especially excited to be playing a major role in launching our new Social Power and ReadyPosts services.”

Automotive Accessories Marketing USA, Inc. (The AAM Group) is the largest distribution group in the Specialty Equipment Market Association (SEMA) marketplace. Now in its 31st year, the corporation was founded by eight high-performance warehouse distributors that sought to achieve cooperative scaled purchasing and marketing advantages. The AAM Group now counts 20 member-companies operating 48 distribution centers throughout North America.

For more information, visit theaamgroup.com.