Blogs | Performance Racing Industry
By Lake Speed Jr. on September 13, 2011

As a company that sells oil, you would think efficiency is always on our minds. When it comes to improving our products, creating more efficiency always takes center stage, but creating a more efficient business sometimes takes a backseat. Put in other terms, it is very easy to work 'in' the business and neglect working 'on' the business.

During challenging economic conditions, having efficient business operations is just as important as having great products. As an industry, we have to look at ways of creating more efficiencies.

All of our businesses are facing increasing costs pressures, but we can’t pass along all of those costs to the distribution chain or end users. If the end user had to...

By John Kilroy on August 24, 2011

For those of you who couldn't make it, enjoy this photo gallery of The Salute To Builders/Manufacturers Lunch, organized by PRI and the National Sprint Car Hall of Fame, at the Knoxville Nationals. You'll see some familiar faces. It was a great success, and plans are underway to do it again next year!

By John Kilroy on August 17, 2011

Members of PRI's international marketing team Francisque Savinien and Juliana Schmode scheduled a visit to a Formula Truck race in Brazil recently, where they also were able to give a presentation on the value of the PRI Trade Show at the drivers meeting.

Take a look at these photos they sent back. These trucks have my attention. I'd like to see these big guys race.

Formula Track action

Formula Truck pits


By John Kilroy on August 15, 2011

Thanks to Dean Case and the entire MazdaSpeed team, we viewed the Ayrton Senna documentary last night at the annual MazdaSpeed press gathering. Dean got some serious media there, including representatives of Road & Track magazine, Haymarket (Racer magazine), the Speed Freaks, and many of the area’s most noted free-lancers. The PRI team alone counted around 15 attendees.

“Senna” gets two thumbs up. We don’t ever remember viewing anything in film that resembled racing as we knew it until watching this documentary. It had a way of capturing speed that unnerved the viewer, and brought us close to that knife edge between fast and catastrophe.

Great drivers wring the maximum potential out of a...

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