Blogs | Performance Racing Industry
By Andrea Brake on August 19, 2016

Speed Week at the Bonneville Salt Flats. Attending this event is something that’s been on my list from the moment I entered the racing industry. Unfortunately, the last two I’ve tried to attend were canceled due to heavy rains and flooding.

But I decided to take the risk again this year and booked my ticket with fingers crossed. And you know what: Third time’s a charm! With binoculars, chair, sunglasses and sunscreen in tow I finally arrived in the land of the salt.

If you’ve never been, well, it’s like nothing you’ve ever seen before—truly fascinating to be surrounded by an endless white landscape, where the ground is so flat you can actually see the curvature of the Earth.

Over the years I have attended several...

Continue reading Experiencing Bonneville »
By Christen D'Alessandro on August 8, 2016

A new reality TV series set to debut this fall on the Rev’n Network has some industry insiders optimistic it could bring a Street Outlaws-level of awareness to the sport of truck and tractor pulling.

“Hooked On Dirt” will showcase the lives of several drivers, both on and off the track, as well as staff from the Battle of the Bluegrass Pulling Series, based in Louisville, Kentucky.

The highlighted pulling classes will include the Light Limited Super Stock Tractors, the Super Stock 2WD Trucks and the Pro Street Semis. “These are classes that the fans at home will relate to; there’s something for everyone—tractors, trucks and semis,” explained Tom McConnell of the Battle of the Bluegrass Pulling Series. “We believe for...

Continue reading The Reality of Pulling »
By Dan Schechner on August 1, 2016

It’s August, which can mean only one thing for the denizens of PRI’s Laguna Beach, California, offices—Trade Show prep season! As it does every year, our beachside compound has been transformed into a vortex of activity concentrated around the world’s premier event for motorsports professionals.

Our Sales and Marketing department is working closely with exhibitors to ensure a smooth and successful experience before, during and after they take to the floor of the Indiana Convention Center. Meantime, PRI’s Art department is busy designing new graphics and signage that will adorn the Convention Center walls and hallways, transforming it into an unmistakable hub of the latest race parts, equipment, systems and solutions.


Continue reading Laying The Groundwork »
By Dan Schechner on July 29, 2016

* NASCAR Opening Windows: NASCAR recently unveiled a joint project with Microsoft that it hopes will revolutionize motorsports. Rolled out at Sonoma Raceway earlier this summer, the Microsoft-created Race Management App incorporates six separate areas of competition—from the inspection process to racing—and transfers it all onto one screen, thereby simplifying the officiating process while relaying information to teams and, ultimately, to race fans.

“We’re really excited about working with NASCAR because they really have complicated problems to solve in really three areas: operations and logistics, in competition and performance, and in fan engagement,” noted Microsoft’s Mike Downey.

In essence, Microsoft...

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