Blogs | Performance Racing Industry
By Dan Schechner on August 29, 2016

“How much space do I get?”

This was the first question that crossed my mind after deciding to devote my September 2016 Editor’s Note to our special guest for this year’s Grand Opening Breakfast, the traditional kickoff event of the annual Performance Racing Industry Trade Show.

Just in the past few years, the Breakfast has featured industry luminaries like the magnificent Richard Petty, the incomparable John Force, the legendary Snake and Mongoose (Don Prudhomme and Tom McEwen), and the hard-charging Brad Keselowski. And each year we’ve been fortunate to showcase MAVTV’s Dave Despain as host of our own live AM wakeup program, “Good Morning, PRI.” Served up alongside a hearty, catered meal and the camaraderie of 3000 or so...

Continue reading All-Time Great »
By Andrea Brake on August 19, 2016

Speed Week at the Bonneville Salt Flats. Attending this event is something that’s been on my list from the moment I entered the racing industry. Unfortunately, the last two I’ve tried to attend were canceled due to heavy rains and flooding.

But I decided to take the risk again this year and booked my ticket with fingers crossed. And you know what: Third time’s a charm! With binoculars, chair, sunglasses and sunscreen in tow I finally arrived in the land of the salt.

If you’ve never been, well, it’s like nothing you’ve ever seen before—truly fascinating to be surrounded by an endless white landscape, where the ground is so flat you can actually see the curvature of the Earth.

Over the years I have attended several...

Continue reading Experiencing Bonneville »
By Christen D'Alessandro on August 8, 2016

A new reality TV series set to debut this fall on the Rev’n Network has some industry insiders optimistic it could bring a Street Outlaws-level of awareness to the sport of truck and tractor pulling.

“Hooked On Dirt” will showcase the lives of several drivers, both on and off the track, as well as staff from the Battle of the Bluegrass Pulling Series, based in Louisville, Kentucky.

The highlighted pulling classes will include the Light Limited Super Stock Tractors, the Super Stock 2WD Trucks and the Pro Street Semis. “These are classes that the fans at home will relate to; there’s something for everyone—tractors, trucks and semis,” explained Tom McConnell of the Battle of the Bluegrass Pulling Series. “We believe for...

Continue reading The Reality of Pulling »
By Dan Schechner on August 1, 2016

It’s August, which can mean only one thing for the denizens of PRI’s Laguna Beach, California, offices—Trade Show prep season! As it does every year, our beachside compound has been transformed into a vortex of activity concentrated around the world’s premier event for motorsports professionals.

Our Sales and Marketing department is working closely with exhibitors to ensure a smooth and successful experience before, during and after they take to the floor of the Indiana Convention Center. Meantime, PRI’s Art department is busy designing new graphics and signage that will adorn the Convention Center walls and hallways, transforming it into an unmistakable hub of the latest race parts, equipment, systems and solutions.


Continue reading Laying The Groundwork »
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