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By Dan Schechner on September 6, 2018

What if I told you there was a brand-new resource that lets a race engine builder in Winder, Georgia (for example) search the world’s largest database of racing and performance manufacturers for everything from A/N fittings to wrist pins. Similarly, a performance shop in Brainerd, Minnesota (again, just an example) could now use that same tool to locate suppliers of bolt extractors, flow benches or work holding equipment; and a fabricator in Red Oak, Texas, to find differential bearings, floater axles… you get the gist.

But what if you also wanted to know whether a manufacturers representative carries a certain line, or serves your area? Or you needed to double-check if a particular sanctioning body still runs pavement late...

Continue reading Introducing PRI Direct »
By Dan Schechner on August 7, 2018

Here’s a fun exercise: Enter “Trying to explain technology to your parents” into Google and see what comes up.

Among the 906,000,000 results are countless articles, videos, drawings and diagrams that attempt to simplify concepts like downloading images to a desktop, opening email attachments, or visiting a page on “the Facebook.”

This, of course, falls into the it’s-funny-because-it’s-true category of highly relatable experiences. We’ve all gone through it at some point, right? (“No Dad, I said right-click on the picture and hit ‘Save As’… OK, what just happened? … That’s not what I said … Did you right-click? … No, you have to RIGHT-CLICK … How are you not getting this???”)

Eventually we come to realize, however,...

Continue reading Know Your Audience »
By Dan Schechner on July 12, 2018

“What do you like most about your job?”

It’s a question we’ve all been asked at some point in our careers—presumably more than once. And it’s something I like to ask people when I meet them for the first time because, quite frankly, you can learn a lot about someone based on their response.

For example, if you were to ask me 20 years ago what my favorite part of the job (newspaper reporter) was, I would have told you without hesitation that it’s talking with people. Actually, I probably would’ve said “listening to people,” because that’s what I really enjoyed; never was a big talker. (My wife may disagree, but what does she know? Answer: She knows everything—stop fighting it.)

Funny thing is, the listening-...

Continue reading Face Time »
By Dan Schechner on June 5, 2018

There’s no better feeling than knowing you’ve hit on a sure thing.

It’s how my parents must’ve felt when they bought me my first slot car race set for Christmas. In the months before I had hinted—not so subtly—that this set, which may or may not have been Dukes of Hazzard-themed, was all I really wanted. I talked about it nonstop, possibly to the point of obsession.

Hey, I was seven, gimme a break.

So in retrospect, once the holidays arrived it wasn’t a tough call—that set was about as close to a sure thing as you can get.

Well, here at Performance Racing Industry we celebrate our own version of Christmas, albeit a few weeks earlier than most. It’s called the PRI Trade Show, and this year it falls on December...

Continue reading A Sure Thing »
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