New Addition To 'Winning The eRace' Lineup At PRI 2013 | Performance Racing Industry
New Addition To 'Winning The eRace' Lineup At PRI 2013
By Dan Schechner on November 6, 2013

A new expert presenter has been announced for PRI's special digital marketing conference, Winning the eRace, which takes place at the Indiana Convention Center on the afternoon before exhibits open for the 26th Annual PRI Trade Show.

Lorraine Ball, who is based just outside of Indianapolis, is a highly acclaimed speaker on both email marketing and social media marketing. She will be presenting as a representative of Constant Contact.

A little more background:

Lorraine Ball spent 20 years in corporate America, including with Carrier and Lennox, before she came to her senses. Frustrated by the resistance to change, indecision, and lack of entrepreneurial spirit, Lorraine gave up the fancy VP office, huge staff, and big budget.

Today, you can find her at Roundpeg, a small marketing firm based in Carmel, Indiana, helping small businesses become big businesses. Along with an extraordinarily talented team, she shares what she knows about marketing strategy, web design, and inbound, email and social media marketing.

Lorraine has an MBA from the University of Texas and a BA in education from Queens College, City University of New York.  She has been a member of the faculty at the University Of Indianapolis, Indiana Institute of Technology and Marion College.

See more at her YouTube channel.

After a hugely successful debut in 2012, PRI's Winning the eRace program returns for an afternoon of digital marketing solutions. The four-hour program includes presentations by Ball, followed by Tim Odom of AAM Group, and finally a dynamic social media strategy session with panelists Steve Wolcott of ProMedia, Brian Lounsberry of Motovicity Distribution, and Chris Douglas of COMP Performance Group.     

The conference is scheduled from 1-5 p.m. on Wednesday, December 11, 2013, in Room 243 at the Indiana Convention Center in Indianapolis. It is free of charge for all registered PRI Show attendees.  

For more on the PRI Trade Show, visit

About the Author
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Dan Schechner is the Editor of Performance Racing Industry Magazine.
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