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By Dan Schechner on June 6, 2019

It’s summer… finally! Most race series, tracks and teams have now entered the meaty part of their schedules. Frontrunners are setting the pace; leaderboards are taking shape; and dark horses are strategizing for stretch runs that will (hopefully) put them in the thick of a title chase come fall.

For businesses and organizations that support these competitors there is no more critical time of year. For this is when to-do lists take on renewed urgency: Engines must be rebuilt, orders must be fulfilled, race programs must be fine-tuned, etc. Now more than ever, it’s now or never.

Exciting times for motorsports in the Northern Hemisphere!

Not to be outdone, here at PRI headquarters in Southern California we have our own...

Continue reading To-Do List »
By Dan Schechner on May 1, 2019

What are you doing on social media?

Before you answer, let’s be clear that we’re not talking about posting images of your dog, or what you had for dinner last night—or God forbid what your dog had for dinner…. That’s just wrong.

What we’re interested in here is social media for your business. And yes, it’s high time we had that conversation. Why? Because as much fun as it is to share pictures and videos of your family, friends and pets, the fact is that in 2019 businesses simply cannot afford to ignore—or undervalue—the reach and influence of platforms like Facebook, Instagram, YouTube and others. Consider:

* Approximately 85% of all small businesses (more than 80 million) worldwide have Facebook pages (source:...

Continue reading What's Your Plan? »
By Dan Schechner on April 2, 2019

Last year at the PRI Trade Show in Indianapolis we did something new. It was actually based on something we’d launched a year earlier.

The “year earlier” thing was our Featured Products Showcase—a dedicated section of the Indiana Convention Center where exhibitors could display their newest race parts and technology all in one location. Buyers and media would then explore these products up-close, learn a bit more about them, and connect with the respective manufacturers in their booths on the Show floor.

The Showcase was a hit, as hundreds of exhibitors took advantage of the opportunity for additional exposure while highlighting their hottest products. Attendees dug it, too, recognizing the value in gaining unprecedented...

Continue reading Land of Opportunity »
By Dan Schechner on March 1, 2019

It’s been a few decades, but as a youngster I really enjoyed working through a good jigsaw puzzle.

Didn’t even matter what the image was, there was just something about fitting all those little pieces together to form a nice, clear picture that struck a chord.

One minute you’re sitting in front of a table full of scattered, seemingly unrelated parts… and then a short time later you’ve created a fully formed likeness of a castle, or a painting, or Jimi Hendrix.
    
Which got me to thinking about the latest edition of PRI Magazine’s annual Racing Business Survey, the results of which are presented...

Continue reading The Big Picture »
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