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By Dan Schechner on November 6, 2018

They say life begins at 30. Granted, I’m not entirely sure who “they” are—if it’s the same people who claim you can’t have Pop-Tarts for dinner then just take this column with a grain of salt.

That said, we at Performance Racing Industry tend to follow conventional wisdom, and that’s why we’re fired up to begin our fourth decade of producing the world’s premier expo for motorsports professionals. If past is prologue, which is to say the last 30 years are a good indicator of what’s to come, then the next three decades, beginning in 2018, should be one helluva ride!

Set for launch December 6–8 at our home away from home—the Indiana Convention Center in downtown...

Continue reading Welcome To PRI 2018! »
By Dan Schechner on October 10, 2018

Everyone who works for a living belongs to some type of industry: Chefs are members of the restaurant/food service industry; farmers are members of the agricultural industry (sorry, it’s lunchtime); realtors are members of the housing industry; DIRECTV customer service representatives are members of the inconvenience industry; and so forth.

But unlike many others, a good 99.9% of racing industry members are here because we want to be. How do I know this, because it follows the same philosophy as snow skiing: Anyone who’s ever done it understands that when you’re sailing down a mountainside, you can’t go half-speed. The minute you let fear, or doubt, or hesitation creep in, you’re finished—a disaster waiting to happen. It’s the...

Continue reading Who's All In? »
By Dan Schechner on September 6, 2018

What if I told you there was a brand-new resource that lets a race engine builder in Winder, Georgia (for example) search the world’s largest database of racing and performance manufacturers for everything from A/N fittings to wrist pins. Similarly, a performance shop in Brainerd, Minnesota (again, just an example) could now use that same tool to locate suppliers of bolt extractors, flow benches or work holding equipment; and a fabricator in Red Oak, Texas, to find differential bearings, floater axles… you get the gist.

But what if you also wanted to know whether a manufacturers representative carries a certain line, or serves your area? Or you needed to double-check if a particular sanctioning body still runs pavement late...

Continue reading Introducing PRI Direct »
By Dan Schechner on August 7, 2018

Here’s a fun exercise: Enter “Trying to explain technology to your parents” into Google and see what comes up.

Among the 906,000,000 results are countless articles, videos, drawings and diagrams that attempt to simplify concepts like downloading images to a desktop, opening email attachments, or visiting a page on “the Facebook.”

This, of course, falls into the it’s-funny-because-it’s-true category of highly relatable experiences. We’ve all gone through it at some point, right? (“No Dad, I said right-click on the picture and hit ‘Save As’… OK, what just happened? … That’s not what I said … Did you right-click? … No, you have to RIGHT-CLICK … How are you not getting this???”)

Eventually we come to realize, however,...

Continue reading Know Your Audience »
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