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By Dan Schechner on July 12, 2018

“What do you like most about your job?”

It’s a question we’ve all been asked at some point in our careers—presumably more than once. And it’s something I like to ask people when I meet them for the first time because, quite frankly, you can learn a lot about someone based on their response.

For example, if you were to ask me 20 years ago what my favorite part of the job (newspaper reporter) was, I would have told you without hesitation that it’s talking with people. Actually, I probably would’ve said “listening to people,” because that’s what I really enjoyed; never was a big talker. (My wife may disagree, but what does she know? Answer: She knows everything—stop fighting it.)

Funny thing is, the listening-...

Continue reading Face Time »
By Dan Schechner on June 5, 2018

There’s no better feeling than knowing you’ve hit on a sure thing.

It’s how my parents must’ve felt when they bought me my first slot car race set for Christmas. In the months before I had hinted—not so subtly—that this set, which may or may not have been Dukes of Hazzard-themed, was all I really wanted. I talked about it nonstop, possibly to the point of obsession.

Hey, I was seven, gimme a break.

So in retrospect, once the holidays arrived it wasn’t a tough call—that set was about as close to a sure thing as you can get.

Well, here at Performance Racing Industry we celebrate our own version of Christmas, albeit a few weeks earlier than most. It’s called the PRI Trade Show, and this year it falls on December...

Continue reading A Sure Thing »
By Dan Schechner on May 1, 2018

I’ve always believed that one of the best ways to encourage aspiring professionals, regardless of the field, is to lower barriers to entry.

If I can help show a motivated, skilled young journalist a pathway toward achieving his or her dreams of one day writing for a top motorsports industry magazine (for example), better believe I’ll jump at the opportunity.

For young racers—or those whose talents could lead to a career in race car engineering, or parts machining, or fabrication, or a pit crew—the road ahead may not always seem so clear-cut.

Quick show of hands: Who remembers graduating from high school or college with a well mapped-out, three- to five-year plan for the future?

Don’t put me on that list....

Continue reading A Path Forward »
By Dan Schechner on April 4, 2018

Some topics are just more fun to talk about than others.

For instance, if you’re looking to engage yours truly, I’d suggest a conversation starter along the lines of, “Did you hear NMCA is partnering with Dodge/SRT and Mopar to offer the nameplate’s late model drag racers a free…” or, “Were you aware that three separate race tracks were purchased by new owners in the last…”  

Or even, “My vote for the best cheeseburger in Orange County would have to be…”

Amirite, folks?

For a racing retailer, kicking off his or her sales pitch may be as simple and straightforward as, “Can I help you find something?” From there, most sellers of motorsports parts and accessories have no problem dialoguing with customers on...

Continue reading Conversation Starters »
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