Blogs | Performance Racing Industry
By Dan Schechner on June 15, 2020

Here To Help

By all indications, 2020 was going to be a banner year for NCM Motorsports Park. By the end of ’19, the Bowling Green, Kentucky, facility that specializes in track rentals and caters to driving clubs, racing schools, professional teams and more had a full calendar, and had even booked up its trademark Corvette Experience through August, according to General Manager Mitch Wright, who added that projections were “a good 25% better than last year in both gross and net revenues. We were going to look like rock stars.”

Then came COVID-19…and we all know what happened next. A complete shutdown of race tracks nationwide, followed by a patchwork of federal, state, and local requirements for reopening—with and without...

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By Dan Schechner on May 11, 2020

Nobody likes it when the unknowns outnumber the knowns. And in the last few months we can probably agree that’s been the case. Which is why, especially in times like these, it’s often better to focus on what we know than what we don’t.

So, here’s what we know:

PRI is working to ensure this year’s Trade Show, scheduled for December 10–12 at the Indiana Convention Center, is as successful—and safe—as possible. We’re preparing as we would for any other Show, and then some.

The health and well-being of the industry and Show goers is a top priority that we don’t take lightly. As such, PRI staff is actively participating in multiple trade show industry work groups to develop safety standards to help us create an...

Continue reading What We Know »
By Dan Schechner on April 7, 2020

Lately I’ve been thinking a lot about community. Not as it relates to my Southern California neighbors, but rather what it means to be part of a community, and why it’s so important, especially now.

Belonging to a group of like-minded individuals—whether personally or professionally—is beneficial on so many levels. It provides us with knowledge, and inspiration, and support, and resources. It exposes us to new ideas, new viewpoints, and allows us to evolve and adapt to new situations.

It also keeps us grounded, and safe, and often prevents us from feeling anxious, isolated, or alone. In short, it helps us stay sane, relatively speaking.

Community is vital. And in challenging times like these it is one of the most...

Continue reading Stay Connected »
By Dan Schechner on March 2, 2020

Each year for the last 30-plus, PRI Magazine has produced a comprehensive survey of motorsports retail businesses across the US. Although time- and labor-intensive (shout-out to Managing Editor Meredith Kaplan Burns and our partners in SEMA’s research department for much of the heavy lifting), this report is invaluable in the information it collects and the intel it provides.

Beyond confirming what we suspect to be true—that drag racing and street/strip are currently the industry’s biggest and fastest-growing market segments, for example, or that most companies today cover more than one type of racing—it always manages to reveal some...

Continue reading By The Numbers »

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