Richmond Raceway Launches New eSports Fan Engagement Initiative | Performance Racing Industry
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Richmond Raceway Launches New eSports Fan Engagement Initiative
January 12, 2018
Richmond Raceway eSports will launch with a two-day tournament at the Season Launch Spectacular on January 26-27 at the Richmond Raceway Complex’s Old Dominion Building.
Richmond Raceway Launches New eSports Fan Engagement Initiative

As eSports grows across the globe, the gaming evolution continues at Richmond Raceway, as a new initiative for 2018 will offer multiple tiers of online engagement featuring NASCAR Heat 2 on XBOX One and Playstation 4.

Richmond Raceway eSports will launch with a two-day tournament at the Season Launch Spectacular on January 26-27 at the Richmond Raceway Complex’s Old Dominion Building.

Richmond Raceway eSports will run the course of the 2018 NASCAR schedule with a virtual season from February 11 to November 18. The Richmond Raceway eSports season will feature a pair of weekly, 40-player online races, including a #28 Richmond Raceway Toyota Camry to be driven each week by a special VIP guest gamer.

Entrants will have the opportunity to be randomly selected as a weekly competitor in one of the track’s 2018 Richmond Raceway eSports races by joining the conversation on Twitter and sharing their stories of playing NASCAR Heat 2 with the hashtag #RichmondeSports.

Gamers can connect to Richmond Raceway eSports using the gamertags Richmond1946 on XBOX One and RichmondRaceway on Playstation 4.

To learn more about Richmond Raceway eSports, visit richmondraceway.com/esports.