NASCAR And Weather Company Announce Partnership | Performance Racing Industry
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NASCAR And Weather Company Announce Partnership
October 12, 2017
NASCAR has announced an official partnership with The Weather Company via The Weather Channel brand. This partnership will optimize the weather-related decision process for NASCAR as it incorporates hyper-local weather data and forecasts into races.
NASCAR And Weather Company Announce Partnership

While NASCAR cannot control the weather on race day, they may well just have gotten one step closer. NASCAR and The Weather Company announced a multi-year agreement that will optimize the weather-related decision process for NASCAR as it incorporates hyper-local weather data and forecasts into their races to improve race-day operations and fan engagement.

As part of the agreement, The Weather Company, via The Weather Channel brand, becomes the Official Weather Partner of NASCAR.

In collaboration with Flagship Solutions Group, The Weather Company will integrate a weather insights dashboard into NASCAR’s racing operation and decision support system.

“There is an enormous amount of logistics and planning needed to support a NASCAR race, but the one thing we do not have control over is weather,” said Elton Sawyer, NASCAR vice president, officiating and technical inspection.

“This partnership with The Weather Company and Flagship Solutions Group will provide NASCAR access to critical information that can improve race operations and help minimize delays while improving the race-day experience for millions of our loyal fans.”

Through this partnership, NASCAR will now have access to The Weather Company’s world-renowned weather data, as well as direct input from an onsite personal weather station, at each race. The Weather Company is said to produce the most accurate forecast for more than 2 billion locations around the world every 15 minutes.