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OPTIMISM OVER SALES AND AN EMBRACE OF NEW MARKETING STRATEGIES UNDERSCORE A PROMISING OUTLOOK FOR MOTORSPORTS OPERATIONS IN 2018.

In order to attract a younger generation of customers, a growing number of racing operations are altering their marketing strategies and embracing where these customers go for information—social media. In fact, more than half of the respondents to PRI’s 30th annual Racing Business Survey claim they use social media to promote their racing businesses. By type of racing, off-road businesses account for the largest percentage of social media users at 85%, while more than three-quarters of survey respondents who cater to the dirt late model market use the medium, we learned. But that’s just the tip of the iceberg. Following are the complete results from PRI’s comprehensive survey of hundreds of motorsports retail operations, conducted in late 2017.
 
 
 
 
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