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By John Kilroy on May 30, 2011

We enjoyed a visit to the PRI offices yesterday from Trey McFarland, sales and marketing for Mahle Motorsport, and Ted Hughes, marketing manager for Mahle Clevite, along with Rachal Smith, vice president of strategic operations for the Martin & Company advertising agency.

We covered a lot of topics, and there’s a couple things we wanted to share here with the PRI community of racing business folks.

Most importantly, McFarland said Mahle Motorsport is working very hard to make as many race pistons as possible that they produce on a custom basis available as shelf product. He said the company has provided him with a formula where he can manufacture some fairly small batch runs of race pistons and still make...

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