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By Dan Schechner on November 18, 2016

* All Business: We’re pleased to announce that a top-notch panel of presenters, headlined by Indianapolis Motor Speedway President Doug Boles, is being assembled for the 5th annual Race Track Business Conference (RTBC-2016) at this year’s PRI Trade Show in Indianapolis. The conference, which takes place from 8 a.m. to 6 p.m. on Wednesday, December 7, in Rooms 208–209 of the Indiana Convention Center, once again brings together track owners, operators and key stakeholders to discuss a range of topics, challenges and opportunities unique to this segment of the industry.

“The RTBC-2016 will continue the dialogue for motorsports professionals away from the track,” said Tim Frost, publisher of National Speedway...

By Corey Perlman on November 3, 2016

Editor’s Note: Corey Perlman will present an exclusive seminar, “Social Media Overdrive,” at the 2016 PRI Trade Show on December 10, from 8–9 a.m., in Room 242 of the Indiana Convention Center. In it, he will discuss best practices for your website, Facebook, Instagram and content creation.
 
I realized something today – I never buy from a cold call. Never have, never will. I get cold calls, cold emails, even cold knocks on the door. But I never buy. Not sure if it’s lack of trust, a frustration from the interruption, or just something inside me that screams...

Continue reading Cold Call Confession »
By Mike Brown on October 11, 2016

Editor’s Note: Mike Brown will present an exclusive seminar, “From the Sponsor Side: Building Successful Business Relationships,” at the 2016 PRI Trade Show on December 9, from 8–9 a.m., in Room 243 of the Indiana Convention Center. In it, he will discuss achieving success in the racing business through key partnership lessons.

Waiting at O’Hare airport for my flight, another business traveler stopped in front of me, and asked, “Mike Brown?”

He was a former corporate sales executive where I used to work. He’d been pointed in my direction to talk about content marketing strategy and social media and just happened to run...

By Corey Perlman on October 4, 2016

Editor’s Note: Corey Perlman will present an exclusive seminar, “Social Media Overdrive,” at the 2016 PRI Trade Show on December 10, from 8–9 a.m., in Room 242 of the Indiana Convention Center. In it, he will discuss best practices for your website, Facebook, Instagram and content creation.
 
What is social proof?
 
Here’s how it’s defined on Wikipedia:
 
Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for...

Continue reading Are You Creating Social Proof? »
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