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By Dan Schechner on June 6, 2017

At circle tracks, drag strips and road courses across the US, season openers are filled with anticipation and excitement. It’s where competitors begin their pursuit of ambitious goals, be they rookie of the year, a division, track or series championship, or simply keeping the car out of the garage.

And why not? The previous year’s kinks have been worked out, equipment has been retooled or refreshed, new strategies are in place, and all that’s left now is the inevitable run to glory.

There are striking similarities here at Performance Racing Industry—although it should be noted that for us there really is no offseason. Each year nonetheless brings with it fresh enthusiasm for our own defining event. And though preparations...

Continue reading Season Opener »
By Laura Pitts on May 12, 2017

Congratulations to Bear Ridge Speedway in Bradford, Vermont, on its 50th year of operation. The ¼-mile clay track that features weekly racing has been, remarkably, owned or operated by a member of the Elms family since its opening in 1967.

Charles V Elms Sr. was a member of the track’s first-ever operations team and later purchased the track in 1972. In 1990, he passed it down to his son, CV “Butch” Elms III, who owns the track today along with April May Preston.

Elms and Preston recently completed a number of track renovations including a new novelty area, new VIP Suites, a new scoring tower and a newly expanded parking lot to accommodate growing attendance. Weekly Saturday night racing kicked off with the season opener...

Continue reading It Runs In The Family »
By Laura Pitts on May 4, 2017

Eibach welcomed PRI to its North American production plant in Corona, California, for the company's recent 30th-anniversary-in-the-USA celebration and open house, where we saw firsthand how much goes into creating high-performance suspension springs, components and systems.

The 155,000-square-foot facility houses 130 employees and produces springs, sway bars, shock absorbers and many more of Eibach’s suspension products, which are shipped throughout North America and 81 different countries.

PRI caught up with Eibach’s VP of Operations & Engineering Christian Sebralla at the open house who clued us in on what the next few months look like for Eibach. (We’ll give you a hint: it’s busy.)

“We’re putting a lot of...

Continue reading Eibach Celebrates 30 Years In US »
By Dan Schechner on April 12, 2017

In late March, scores of enthusiastic racers took to the grounds of Rockford Speedway in Loves Park, Illinois, for an early-season test of speed and endurance. Some had prepared all winter for the event; and some brought family and friends to lend support.

But this particular race was like no other in the 70-year history of the high-banked quarter-mile oval known as “Mid-America’s Finest Racetrack.” For one, prizes were awarded not to the top finishers, but for those with fun and/or creative costumes. Nor was the race subject to rain-out—the show would go on, weather be damned!

In fact, the rules were quite simple: Competitors in the Shamrock Beer Run 5K would drink 3 oz. of beer...

Continue reading Outside The Box »
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