Spy on Your Competitors? Absolutely! | Performance Racing Industry
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Spy on Your Competitors? Absolutely!
By Christine Corelli on July 2, 2015

All's fair in love and business, right?
 
That's why you should check on your three biggest competitors on the Internet at least once a week.
 
Who are their customers? What marketing campaigns are they using? Is their website more compelling than yours? Who's coming in? Who is leaving? How many branches do they have? How about warehouses? What projects did they get that you did not?
 

Have a friend or employee go to their place of business, or go incognito yourself. How does it look? What are they offering that you are not? What amenities do they have? 
 

Create a "Google Alert" with their names as keywords so you can stay informed. Follow their Twitter feed. Where do they have their banner ads? Where are they advertising and where should you advertise, too?  Read their SEC filings, if they're available. 

The Internet allows us to spy on our competitors and vice versa. If you are not checking them out, I can assure you they are most likely checking you out.
 
 
Christine Corelli of Christine Corelli & Associates in Chicago, Illinois, is best known as the author of the popular book, “Wake Up and Smell the Competition.” She has been an acclaimed speaker at numerous industry events, including the PRI Trade Show and the SEMA Show. Contact her at 847/581-9968.

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Christine Corelli's picture
Christine Corelli of Christine Corelli & Associates in Chicago, Illinois, is an author and acclaimed speaker at racing and aftermarket industry events, including the PRI Trade Show and the SEMA Show.
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