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By Dan Schechner on June 5, 2018

There’s no better feeling than knowing you’ve hit on a sure thing.

It’s how my parents must’ve felt when they bought me my first slot car race set for Christmas. In the months before I had hinted—not so subtly—that this set, which may or may not have been Dukes of Hazzard-themed, was all I really wanted. I talked about it nonstop, possibly to the point of obsession.

Hey, I was seven, gimme a break.

So in retrospect, once the holidays arrived it wasn’t a tough call—that set was about as close to a sure thing as you can get.

Well, here at Performance Racing Industry we celebrate our own version of Christmas, albeit a few weeks earlier than most. It’s called the PRI Trade Show, and this year it falls on December...

Continue reading A Sure Thing »
By Dan Schechner on May 1, 2018

I’ve always believed that one of the best ways to encourage aspiring professionals, regardless of the field, is to lower barriers to entry.

If I can help show a motivated, skilled young journalist a pathway toward achieving his or her dreams of one day writing for a top motorsports industry magazine (for example), better believe I’ll jump at the opportunity.

For young racers—or those whose talents could lead to a career in race car engineering, or parts machining, or fabrication, or a pit crew—the road ahead may not always seem so clear-cut.

Quick show of hands: Who remembers graduating from high school or college with a well mapped-out, three- to five-year plan for the future?

Don’t put me on that list....

Continue reading A Path Forward »
By Dan Schechner on April 4, 2018

Some topics are just more fun to talk about than others.

For instance, if you’re looking to engage yours truly, I’d suggest a conversation starter along the lines of, “Did you hear NMCA is partnering with Dodge/SRT and Mopar to offer the nameplate’s late model drag racers a free…” or, “Were you aware that three separate race tracks were purchased by new owners in the last…”  

Or even, “My vote for the best cheeseburger in Orange County would have to be…”

Amirite, folks?

For a racing retailer, kicking off his or her sales pitch may be as simple and straightforward as, “Can I help you find something?” From there, most sellers of motorsports parts and accessories have no problem dialoguing with customers on...

Continue reading Conversation Starters »
By Dan Schechner on March 1, 2018

The chronicles of American sports are chock full of great signings.

Remember when the Arizona Diamondbacks acquired free-agent pitching ace Randy Johnson following the 1998 season? Over the next four years “The Big Unit” would go on to collect four straight National League Cy Young Awards alongside a World Series title in 2001.

And who could forget Shaquille O’Neal leaving the Magic Kingdom for the Magic Castle (it’s an LA thing, Google it) upon hitting the open market in 1996? Shaq would spend the next eight years contending for NBA titles—and winning three—while simultaneously bickering with Kobe Bryant over whose jersey was the bigger seller.

I’m not even kidding. There’s an entire Wikipedia entry dedicated to...

Continue reading Power Trio for PRI Magazine »
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