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By Dan Schechner on November 27, 2017

It’s been 30 years since Laguna Beach, California-based midget team owner and entrepreneur Steve Lewis launched a fledgling expo for buyers and sellers of hardcore motorsports goods in, of all places, Louisville, Kentucky. Some 169 exhibiting companies turned up for that first-ever PRI Trade Show—a modest precursor of what would become, in the decades to follow, the three biggest business days in racing.

And make no mistake: We wouldn’t be here without you.

We wouldn’t be here without the backing of top manufacturers like COMP Cams, Jones Racing Products, MAHLE Motorsports, and dozens of other exhibitors who believed the racing industry deserved its own dedicated showcase for new products and services under one roof…...

Continue reading Welcome To Your Show »
By Dan Schechner on November 7, 2017

Nearly 25,000 LS and LT enthusiasts turned out for a weekend full of drag racing, autocross, drifting, road courses and more at this year’s largest-ever Holley LS Fest in Bowling Green, Kentucky.

Organizers counted some 1200 participating cars over a slew of different categories and contests including the 3S Challenge, Show-n-Shine, Road Course Challenge and Fastest Vette, among others at Beech Bend Raceway Park.

On the heels of the September spectacular we caught up with Holley Advertising and PR Supervisor Blane Burnett to kick around some ideas for upcoming coverage. And in typical fashion, he over-delivered. In the coming months, Burnett told us, LS enthusiasts can expect an “even...

Continue reading LS Fest Report (And Then Some) »
By Dan Schechner on October 17, 2017

The legendary Baja 1000 marks its 50th running next month (November 14–18), and sanctioning body SCORE (Southern California Off-Road Enthusiasts) is celebrating with the release of the new film Dust 2 Glory, “for theatrical distribution and more,” said SCORE’s Jim Ryan.

“The original Dust to Glory, released in 2005, impacted an entire generation of off-road racers and the manufacturers who serve them,” he noted. “The majority of our racers have now seen it a dozen times or more.”

While that film focused on the Baja 1000, the sequel will “follow numerous teams through the entire SCORE World Desert Championship series,” he told us.

Dust 2 Glory...

Continue reading Off-Road Picture Shows »
By Laura Pitts on October 3, 2017

While congratulating Denver, North Carolina-based Calico Coatings on 20 years of business, PRI got some exclusive info from owner Tracy Trotter: Turns out the company will grow its already 20,000-square-foot headquarters by another 15,000 square feet over the next 18 months.

Currently in the planning stages, the expansion comes in response to capacity concerns—namely, not enough—for the performance coatings solutions manufacturer. Room to accommodate new machinery and equipment will help the company advance its motorsports business, according to Trotter.

“It’s going to allow us to expand what we do in racing, because right now we don’t have enough equipment to...

Continue reading Growing Operations At Calico »
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